SWANSON SOCIAL ART DIRECTIOn OVERHAUL
Before: Photos were dark, moody. The camera was really up close, but making the content feel crowded. No real brand recognition or connection to the branding that is show on the box.
After: Our direction was simple - clean it up. Using textures in the cutlery and plating we picked nuetral colors on a white backdrop so the food really pops and becomes the star of the show.
