The perfect Playcall
Each year, Campbell Chunky Soup partners with the NFL.
Usually, Chunky taps into the players to promote their hearty meats and veg.
This time, we found a way to turn a simple lunchtime ritual into the Perfect Playcall, voiced by sports announcer —Kevin Harlan.
“LUNCH TIME” | When you’re looking for a quick lunch between meetings, don’t fumble.
“GAME DAY” | Let’s run that play back and look at it again.
“RUNNING ON EMPTY” | Don’t let anyone or any thing stand in your way.
CREDITS
Agency: Leo Burnett Chicago
ECD: Bob Winter
Creative Directors: Isa Ferreira and Natalie Taylor
Art Director: Anika Ehlers
Copywriter: Bobby Kuhn
Senior Producer: Elisa Garber
O Positive Films
Director: Kenny Herzog
EP: Ralph Laucella
Producer: Andrew Sulliman
Production Company: B Negative
Food Stylist: Sarah Sweeney
Post-Production: The Pub / PXP
Editor: Aaron Porzel